
From self-censorship to creative freedom: How Connie unlocked Wonderful Copenhagen's visual storytelling
Pina Vetter
på
Kundehistorier

Wonderful Copenhagen used to work around the problem of photo consent by simply avoiding people in their shots altogether. Switching to Connie's SignTags changed that, giving the team a way to collect consent on the spot and get back to capturing the city the way it actually looks.
Picture this: you're out on the water at GoBoat, the sun is out, Copenhagen is looking its best, and you've got a story to tell. The last thing you want to be thinking about is paperwork.
That's more or less where Wonderful Copenhagen found themselves. As the official destination organisation for the Danish capital, their job is to capture and communicate the life of the city. People, places, moments. But for a while, the reality of their content told a different story.
"Before we started using Connie, we tried to avoid taking pictures of people because it was too much of a hassle."
For a organisation whose work depends on capturing the energy and spirit of Copenhagen, that's a significant creative constraint. Wonderful Copenhagen, the official destination organisation for the Danish capital, found that managing photo consent was quietly shaping their content in ways they didn't want.
A Creative Problem in Disguise
So instead, they shot people from behind. They framed out faces. They worked around the problem rather than solving it, and slowly, that started to show.
"It had a significant impact on how our content looked. We shot people from behind so they wouldn't be recognizable. In that way you're censoring yourself a bit creatively."
It's a strange kind of constraint to live with, especially for an organisation whose entire purpose is to show Copenhagen at its most alive and inviting. But without a simple way to get consent on the spot, avoiding people was just easier.
Connie in the Field
During a recent activation at GoBoat as part of the CopenPay initiative, the team was out on the water talking to visitors about sustainable tourism in the city. It's hard to imagine a less practical setting for a clipboard and a stack of release forms.
Built for Real Workflows
Beyond the on-the-ground simplicity, Wonderful Copenhagen has found real value in how Connie fits into their existing processes. Rather than building consent forms from scratch every time, they have leaned heavily on Connie's templates, customising them to match their own data requirements.
"We have used Connie's templates a lot and then we have just built our own data requirements into it, instead of having to build everything from scratch. That has been really awesome."
Creating a new form, setting up a QR code and getting it out into the field takes minutes, not hours.
Consent as a Responsibility
For some organisations, consent management is mostly a box-ticking exercise. For Wonderful Copenhagen, it carries a bit more weight. As a partly state-funded organisation, being careless with personal data simply isn't an option. That's part of why the simplicity of Connie matters so much. It's not just about saving time. It's about having a process you can actually trust and stand behind, one that holds up whether you're in a boardroom or on a boat.

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